Plancha SONORA XP
On April 1, California's governor announced statewide mandatory water reductions to help address the ongoing, multi-year drought emergency in the state. Cities and towns in California must reduce water usage by 25 percent, and both consumers and businesses are having to make changes to use less water.
After this announcement, we wondered how much water could be saved in California if all of the state's offset printers switched from traditional, processed printing plates to process free printing plates.
Last week I spent three enlightening days at the GreenBiz Forum in Phoenix, Arizona. One of my roles here at Kodak is to show printers how they can reduce their environmental impact by using process free plates in their offset printing operations, and I went to the GreenBiz Forum to learn about the state of sustainability in business today and bring back some lessons for Kodak and the printing industry.
It was fitting that the event took place in Phoenix, the largest city in the Sonoran Desert !
Sometimes it's hard to imagine that any one of us can make a difference in the world. Does it really matter if I recycle this bottle? Will anyone care if I turn off the lights when I'm the last one to leave a room? Will it make a difference if I take public transportation to work?
The answer is yes. Individual actions do matter because they add up, making an enormous impact over time and as more people join in.
Kodak just announced its 1,800th SONORA Plate customer , marking the culmination of a year of incredible growth for Kodak's trademark process free solution. In less than 12 months, the company secured well over 1,000 customers and projects continued growth rates at least as strong as they are today. The response of customers to KODAK SONORA Process Free Plates has been tremendous and as more and more printers experience the wide array of benefits and spread the word, adoption has skyrocketed.
Most industry insiders understand that process free plates, and SONORA Plates in particular, have significant benefits for efficiency, costs, and sustainability initiatives. By eliminating the processing step, printers greatly reduce time to press and can avoid the costs and waste of using chemicals and water in their prepress step. As leading print publication WhatTheyThink notes, substantial cost savings brought about by the SONORA plates include:
"Better late than never!" How many times have you heard this?
While it's certainly true in a lot of cases, say it enough times to your customer when you deliver their job a couple of days late and see where THAT gets you.